V&S Pharmaceuticals Limited
Celine Gosein · Senior Digital Marketing Strategist
I don't run ads into the void. I use data to make content people actually want — then put spend behind what's already working.
- Fully remote
- Direct access
- Pay as you need
- 8 years
- in social and digital strategy
- 45+
- brands managed
- 30+
- accounts led
- 100K+
- combined community growth
Some brands I've contributed to.
A few of the 45+ global brands I've helped grow in the Caribbean.
Tree Hut
Bio Balance
Seven Seas
Taliah Waajid
GNC
Mielle
Bob's Red Mill
Goya
The Happy Planet
The Purest Solutions
Sheer Perfect
Ferrotone
Servus Limited
Pepto Bismol
Tussadryl
Vicks
Sunny Isle
Cetaphil
Boost
TUCO
Your Equipment Suppliers
Earth Rhythm
Medela
Mariani Family
The sweet spot
More than a freelancer. Lighter than a hire. Nothing like an agency.Right in the middle.
Companies don't always need another employee. And they don't always need an advertising agency either.
Sometimes you need one experienced person who can step into your setup, see what's actually stuck and get it moving — without the retainer theatre.
That's where Verum comes in.
- Full-time hire
Too much commitment.
- Verum The fit
One experienced strategist, plugged directly into the team.
- Advertising agency
Too many layers.
What I actually do
What's stuck?
Pick one.
Six problems I fix every week. One person accountable for every one of them.
Plug-In Roles
Hire me for the role you need.
Plug me into your team for a focused sprint or ongoing monthly support. You deal with me directly — no middle-men, no handoffs.
High-level direction
Fractional Digital Strategist
You have a marketing team or creators, but nobody owns the big picture. Campaigns feel disjointed, priorities shift weekly, and there's no clear roadmap.
What's included
- Quarterly digital marketing roadmap
- Channel & budget allocation
- Monthly strategy & performance reviews
- Creative & campaign briefs
Execution & oversight
Lead Digital Strategist
You need someone to both plan the strategy and stay close to the day-to-day execution — ensuring every post and campaign is working toward the same goal.
What's included
- Full-funnel digital strategy
- Campaign planning & creative direction
- Cross-channel content calendar
- Weekly performance tracking & iteration
Content that converts
Content Strategist
You're posting consistently, but it isn't driving results. Content feels repetitive, engagement is flat, and you're running out of ideas that actually move the needle.
What's included
- Content pillars & messaging framework
- Monthly content calendars & copy direction
- Creator / UGC briefs & creative oversight
- Format & hook testing for social
Data & Strategic Spend
Content Amplification Lead
You don't need someone to blast cold ads that nobody wants to see. You need data-backed creative that earns attention first, with budget put behind the winners to scale.
What's included
- Audience & competitor data research
- High-retention content angles & briefs
- Paid amplification strategy (Meta & Google)
- Spend allocation on winning content
Execution & systems
Marketing Operations Lead
Marketing feels chaotic. Deadlines slip, assets get lost in review loops, and nobody is clear on who is doing what or when work is shipping.
What's included
- Project workflows & approval pipelines
- Asset management & brand file organization
- Cross-team communication systems
- Sprint planning & delivery tracking
Audience love & retention
Community & Customer Care
Your comments sit unanswered for days, DMs go cold, and unhappy customers vent publicly because nobody is actively managing your community.
What's included
- Active comment & DM moderation
- Customer issue escalation protocol
- Proactive engagement & brand advocacy
- Community sentiment reporting
A quick fit check
Good social media needs more than posting.
Verum brings strategy, creative direction, paid campaigns and community management together, so your social media has a clear purpose and a plan behind it.
Verum is forA strong match
- Brands ready to build content people actually want first, then scale it with targeted spend.
- Brands with multiple products or locations that need organized, multi-brand digital management.
- Growing businesses that need senior-level strategy without the overhead of a full-time executive.
- Teams tired of traditional advertising agencies where the senior pitch team disappears after onboarding.
Probably not forNot a fit
- Brands looking for someone to run generic cold ads without fixing the creative or looking at audience data.
- Brands looking for the cheapest commodity posting service.
- Teams that want a rigid, 40-person agency structure with layers of account management.
- One-off, quick-fix graphic design requests with no strategic foundation.
The day-to-day difference
From scattered efforts
to a clear strategy.
Social media should move your business forward, not create more work. Here's what changes when strategy and execution work together.
Without a strategy
- Content created without a clear purpose or consistent direction.
- Activity and ad spend without useful insight into what is working.
- Disconnected teams, slow follow-through and unclear next steps.
With Verum
- Content built around clear goals, audience needs and brand priorities.
- Reporting that explains performance and helps guide decisions.
- Connected strategy, creative execution and community care.
Ready for social media that works with a plan?
Let's talk Who's behind Verum
Celine Gosein
The whole team. Seriously.
Who's behind Verum
Celine Gosein
Verum is me.
8 years, 45+ brands, one senior strategist. I study what your audience actually responds to, create content they want to watch and read, then put strategic spend behind the winners so it reaches the right people.
Based in Trinidad and Tobago, working with brands across the Caribbean, the US and beyond.
- No account managers.01
- No juniors.02
- No handoffs. Ever.03
Industries I've worked across
Retail & E-commerceQuick Service RestaurantsConsumer Packaged GoodsFood & BeverageHospitality & TourismCorporate & Professional Services
Selected work
Made for
the feed.
Some made by me, some by the specialists I hire and manage — all planned, briefed and directed by me. Every piece checked against brand guidelines before it ships.
Beurer
Social Media Mangement | Community Management
Diabion
Social Media Mangement | Community Management
Ferrotone
Social Media Mangement | Community Management
Tussadryl
Social Media Mangement | Community Management
Camille Rose
Social Media Content | Paid Media | Community Management
Mielle
Social Media Content | Paid Media | Community Management
Vicks VapoRub
Social Media Content
Julie's Biscuits
Social Media Content | Paid Media | Community Management
Kes The Band- Iz We
Event Artwork | Digital & Print
The Management Resource Limited
Social Media Content
Boost Drink TT
Social Media Content
PeptoBismol,
Social Media Content
Seven Seas
Social Media Content
The Purest Solutions TT
Brand Launch | Social Media Content | Paid Media | Community Management
GNC TT
Social Media Content | Paid Media | Community Management
The Happy Planet
Social Media Content | Paid Media | Community Management
Questions, answered.
How does working with you work?+
You work directly with me. No account managers, no junior staff, no games of telephone. We agree on the scope, set clear deliverables and communication channels, and I get straight to work. I operate as an embedded senior member of your team.
Are you an advertising agency?+
No. And I don't 'do ads' the way traditional agencies do. Nobody wants to see another generic ad. I look at the data to understand what your audience actually cares about, build content that works, and then put paid spend behind the winners to get them in front of the right people at scale.
Where are you based?+
I'm based in Trinidad and Tobago and work with local, regional and international clients. Everything is fully remote and set around your team's timezone, so where you are is never the barrier.
What kind of brands do you work with?+
I specialize in retail, consumer goods, food & beverage, hospitality, corporate and multi-brand portfolios. Whether you're an established regional business or a growing consumer brand, I adapt to your market and audience.
Can you manage multiple brands for us?+
Yes. A significant part of my background is multi-brand portfolio management — running social, content and digital strategy for 20+ active retail brands simultaneously. Systems, speed and brand distinction are second nature.
How do we get started?+
Send me a message using the form below or email me directly at info@verumconcepts.com. Tell me a bit about your brand, what you're working on and where you need help. I'll get back to you within 24–48 hours to set up an introductory conversation.
Contact
You don't need another layer. You need someone who can get the work moving.
Every message comes straight to me — no inbox team, no sales rep. You'll hear back within 24–48 hours, with an honest answer on whether I'm the right fit.